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Step 5: Business Ready

Our digital marketing course is the perfect complement to any of our practical training courses, allowing delegates to apply their newly acquired clinical skills to build a successful aesthetics business.

Course Summary

The Business and Marketing Masterclass at Acquisition Aesthetics is a must-have resource for aesthetic practitioners aiming to succeed in today’s highly competitive industry.

This evergreen online course is divided into two key parts:

  1. Interactive Social Media Course – A hands-on, online module focused on social media promotion. Learn how to build your brand, engage your audience, and effectively promote your services across key platforms
  2. The Expert Sessions – A powerful video series led by two global leaders in digital marketing within the aesthetics industry. Gain insider knowledge, proven strategies, and actionable insights tailored specifically to aesthetic practitioners.

Together, these components equip you with the tools to elevate your practice, boost your visibility, and maximise your revenue through smart, strategic marketing.

Interactive Social Media & Marketing Masterclass

In today’s digital-first world, a strong social media presence is essential for the success of any aesthetic practice. Our interactive Social Media & Marketing Masterclass is designed to equip you with practical, hands-on skills to grow your brand and client base online.

You’ll learn how to create compelling content, build an authentic online presence, and engage your audience across platforms like Instagram and Facebook. The course also covers online reputation management, influencer collaboration, and how to run targeted ad campaigns that convert.

With real-world examples, live walkthroughs, and expert insights, this masterclass empowers you to turn your social media into a powerful business growth tool.

The Expert Sessions: Your Digital Edge in Aesthetics

Our masterclass video series, The Expert Sessions, offers unparalleled access to business insights from global leaders in the aesthetics industry. Learn how to successfully launch and grow your practice with a strong focus on social media, digital marketing, and building your personal brand.

Discover proven strategies to attract and retain patients, elevate your online presence, and position your clinic as a trusted authority. From content creation to platform-specific tactics, our experts guide you through the tools and techniques needed to drive engagement and growth in today’s competitive landscape.

Introducing Jared Rohrer

Jared Rohrer is the CEO of Aesthetic Conversion, a web agency that specializes in serving the medspa and plastic surgery community. With seven years of experience in the industry, Jared has become a recognized thought leader in the field, regularly speaking at conferences such as Beauty Through Science and Aesthetic Next. He is also a Key Opinion Leader for Galderma and Revision Skincare, companies known for their innovative and effective aesthetic products.

Born and raised in California, Jared is a family man who is married and has a daughter. Outside of work, he is deeply committed to philanthropy and has a passion for helping orphans in impoverished countries. Jared plans to establish his own non-profit organization to make a positive impact on their lives.

Jared is also an accomplished musician, playing piano and singing at a dueling piano bar in his free time. His diverse talents, dedication to his craft, and commitment to making a difference in the world make him an inspiring figure both in his professional and personal life.

Introducing Rick O’Neill

With over 22 years experience in digital marketing and 15 f those in the medical aesthetics arena, Rick can bring clarity, strategy and results.

Rick is the founder and owner of the award winning digital agency LTF based at Silverstone Race Circuit. Having ran this successful agency for the past 11 years, Rick is taking time out from the duties of an agency M.D. to get back to what he loves most – creating innovative content, social strategies and sharing his experience and expertise with colleagues.

Rick is a highly accomplished Digital Marketer with a deep knowledge of Digital Marketing, Social Media, UX and Digital Development. A founding partner of The Aesthetic Entrepreneurs, investor and advisor to many other digital businesses, Rick is also currently Digital Consultant UK & Europe to a well-known aesthetics company.

Access to digital marketing support from Rick O’Neill.

With over 22 years experience in digital marketing, and 15 years in Medical Aesthetics, Rick can bring clarity, strategy and result

Frequently Asked Questions

What you will cover on this course

  • An introduction to digital marketing
  • Strategic positioning
  • Social media
  • Growth vs stamina
  • Other online tools
  • KPIs and metrics

What you will learn during this course

  • What digital marketing is, and what the core digital marketing channels are.
  • Key principles that should inform your marketing strategies, including push-pull marketing and the 5 Ps of marketing.
  • The importance of setting business goals, and how to create a strategy around your goals.
  • The importance of defining your target market, how to develop consumer profiles and how these profiles should influence your strategy.
  • How to use competitor and SWOT analyses.
  • The customer journey and how to use marketing to navigate prospects through to conversions.
  • Social media basics, including which platforms you should use, the four content pillars, and how to manage social media around other aspects of managing your business.
  • Key aspects of online branding and why brand coherence matters.
  • How to evaluate performance across your digital marketing activities, including recommended KPIs.

WHAT OUR DELEGATES SAY

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