New enforceable guidelines for Botox® advertising from CAP
As of 31st January 2020, new enforceable guidelines came into effect for the advertising of Prescription Only Medicines (POM’s) including Botulinum toxin. This followed a surprise announcement by the Committee of Advertising Practice (CAP) earlier in the month.
Outlined – the MHRA, ASA, and CAP
The Medicines and Healthcare products Regulatory Authority (MHRA) is a Government agency responsible for the licensing of medicines. They ensure that medicines and medical devices work, and are acceptably safe. They previously produced the ‘Blue Guide – Advertising and Promotion of Medicines in the UK’ in order to ensure medicines are not ‘treated as an ordinary general commodity’ due to the potential associated adverse effects.
The work of the MHRA is supported by the UK Code of Non-Branded Advertising and Direct and Promotional Marketing (CAP Code), which outlines the advertising rules for marketing communications. These rules are then enforced by the Advertising Standards Authority (ASA), the UK’s independent advertising regulator.
Prescription Only Medicines (POM’s)
Botulinum toxin, commonly known under the brand names of Botox®, Azzalure®, and Bocouture®, is a Prescription Only Medicine (POM) and as per the aforementioned CAP Code and the Human Medicines Regulations 2012 - it is an offence to promote or incentivise its use to the public.
Whilst this code of conduct has been in place for some time, the new enforceable nature of these guidelines utilises monitoring technology in order to effectively identify ads that are in breach of the regulations and report them to Instagram. It is also possible that the MHRA or relevant regulatory bodies could be informed of any breaches
So what’s actually changed?
Aesthetic practitioners can no longer directly OR indirectly reference Botulinum Toxin:
The official guidelines are as follows:
Remove direct references to Botox® or other POMs, including references in images and use of hashtags e.g. #botox or #antiwrinkletreatment. References must also not be used in offers or sales packages.
Do not substitute direct references to POM’s with indirect phrases that can only refer to a POM such as “wrinkle relaxing injections”. This is indirect promotion of a POM, and just as much of a problem. Be aware the ASA considers that a reference to “anti-wrinkle injections” alongside a price that relates to a POM will be seen as an ad for that POM (also see below re “anti-wrinkle injections” claims)
Avoid references to treating medical conditions in a way that could indicate the promotion of a POM, for example “injections for excessive sweating” (hyperhidrosis). If you offer non-POM treatments, you could instead refer to “treatments for excessive sweating” or similar.
The CAP guidelines confirm that what practitioners should instead do is focus on the consultation process offered, with the guidelines stating, “Promote the service you provide and the consultation itself. Claims such as ‘a consultation for the treatment of lines and wrinkles’ may be acceptable.”
Adherence to these new enforceable guidelines for Botox® advertising is not only wise from a regulatory standpoint, given the possible consequences of any breaches; but also in order for practitioners to conduct themselves in a way that takes responsibility for the safety and wellbeing of their potential audience.
The public often emulate the appearance of those they see in the media. From everyday people sharing their treatment results to more overt celebrity endorsement – the impact on the rise in popularity of both surgical and non-surgical cosmetic procedures is clear. The boom of social media over the last few years, particularly Instagram as a visually focused platform, has, of course, contributed to the exponential acceleration of this market.
Potential patients who were to view inappropriate promotion of POM’s are vulnerable to being misled in terms of the achievable results, as well as underestimating the risks involved in what is inherently a medical procedure. The provision of treatment using Botulinum toxin is a medical one requiring a prescription from a qualified healthcare professional after they've deemed it clinically indicated from a face to face consultation.
Train with us
As a responsible academy of aesthetic medicine, Acquisition Aesthetics urges all their graduates to act diligently and responsibly when using social platforms to attract new patients and ensure strict adherence to the guidelines. We have updated our course learning materials to highlight and reinforce the practical, ethical application of the CAP Code within the theoretical segment of all courses.
If you’re interested in training with us, you can view all our available courses here. If you’d like to discuss your training options further, email firstname.lastname@example.org or call 0203 514 8757 to speak to a member of our friendly team.
Which injection course is right for me?
If you’re a doctor, dentist, or nurse, you have the opportunity to join scores of like-minded medically trained peers and venture into the exciting and fast-paced world of aesthetics. However, it’s important that you conduct thorough research before choosing and we have highlighted what we believe to be the essential criteria for any academy to fulfil, to ensure they are reputable and you will receive high-quality training.
It is imperative you choose an academy with an excellent team of trainers, able to provide you with the level of teaching you are looking for. For facial aesthetics, it’s of paramount importance to have a faculty with multiple backgrounds. Ideally, you should learn your anatomy from surgeons – those who have expertise in live (not only cadaveric) head and neck dissections and anatomical structures. In addition to surgeons, who have expertise in non-surgical injectables, dental surgeons should also make up part of the faculty. It is essential that trainers also all have backgrounds in teaching, as ours do. This contributes to the comprehensive level of theoretical and practical training we are able to provide, and the standard we set for all teaching at our academy.
Whilst practicing needle insertion into an orange was a common way for medics to practice their techniques as juniors, we all know you don’t really start cementing your learning until you complete a procedure on a real live patient. This is also applicable to aesthetics, yet many academies only provide their delegates with practical injecting practice on mannequins. Acquisition Aesthetics coordinate a full provision of models for each and every course that is run. This allows delegates the opportunity to practice their injecting techniques across a broad range of aesthetics procedures, under close supervision; on real live patients. They are also guided through the completion of a full consultation, the consenting process, and aftercare advice. All of which is not possible with a plastic mannequin!
Accreditation and partnerships
Most academies seek to achieve partnerships within the sector, not only to enhance their offering to delegates but as a means of fortifying industry relations, obtaining speaking opportunities, and to evidence industry credibility - enabling mutually beneficial collaborations. Any reputable academy should also be accredited. Acquisition Aesthetics is fully CPD accredited and has a number of industry partnerships, including with industry giant Galderma, and Alumier – the UK’s leading skincare company.
Awards and recognition
As with any sector, product, or service – awards and industry recognition provide consumers with confidence and allow them to make informed decisions about the caliber of what and from whom they are purchasing. Given the clinical nature of the aesthetics industry, this becomes even more important for medics looking to acquire training from an academy of aesthetic medicine. Acquisition Aesthetics have been both commended and finalists for the Aesthetics Awards ‘Best Independent Training Provider Award’, and our directors have acquired awards from the Royal College of Surgeons, and London Best Teaching Awards, alongside awards for both plastic and maxillofacial surgery. Dr. Watson and Dr. Chadha head up an all-star faculty with many awards amongst the team, including repeat nominations and award wins for ‘Best Young Dentist of the Year’, ‘Medical Practitioner of the Year’, and awards for their thriving clinics.
Level 7 certificate
The Level 7 Certificate in Injectables for Aesthetic Medicine is the current gold standard of training in facial aesthetics. By choosing one of the few academies that offer the Level 7 to train with, you can be assured that you are picking a fully audited and accredited training academy that is well respected within the industry. Only a few academies offer this higher level of robust raining and Acquisition Aesthetics is one of them, regulated by Industry Qualifications.
You can find out more about our Level 7 Certificate here, and review the requirements stipulated by Health Education England here.
It’s essential the training academy is reputable and can evidence a strong base of positive delegate reviews and verbal recommendations. This can be checked by looking up Google reviews or testimonials through the academy website, or via their social media platforms and public forums.
It’s well known that smaller class sizes indicate improved learning outcomes, and within aesthetics is no different. Acquisition Aesthetics operate one of the smallest trainer to delegate ratios available in the country today – ensuring a close degree of careful supervision and optimised learning for those attending our courses.
Social proof is everything. How often would you go ahead with a new purchase without reading the reviews? Or book a hotel without checking that it’s been open for a while and any initial teething problems are long since identified and resolved? To ensure you choose an academy that is right for you - research how they are operating already and make sure this fits with your standards and professional ethos. You can check their website and social media presence, plus read Google reviews and any other online mentions. Acquisition Aesthetics is proud to have a faculty comprised of industry-leading experts, most of whom are running their own popular, thriving, and award-winning clinics whilst contributing to the teaching within our academy.
If you’re interested in training with Acquisition Aesthetics or feel you would benefit from talking to us, please call on 020 3514 8757. Our friendly and knowledgeable team will be able to advise you on the most appropriate training pathway and answer any questions you may have. Alternatively, email email@example.com with your queries or book courses directly.
Cosmetic dentistry training with a reputable training academy
With reports stating that ‘estimates for the non-surgical market suggest it could be worth in excess of £3bn within the next 5 years’, the aesthetics industry is booming and a significant proportion of these non-surgical procedures are cosmetic dentistry treatments, carried out in dental clinics.
Although the idea of visiting the dentist may have instilled fear and trepidation historically, today most understand the importance of complying with regular check-ups to maintain oral health. But what about the more modern development of cosmetic dentistry and the use of injectables to augment and enhance the smile? Is this something you’ve thought about offering alongside your usual practice?
There are many widely-recognised therapeutic applications of Botulinum toxin in dentistry including functional issues such as temporomandibular joint (TMJ) disorder, bruxism (teeth grinding), migraine, and hyperhidrosis. Treatment for cosmetic purposes includes reduction of the gummy smile, jawline slimming (treatment of masseteric hypertrophy) and the use of dermal fillers to improve the appearance of lower facial lines and wrinkles.
The General Dental Council (GDC) set the professional standards for the dental industry in the UK. Following a Scope of Practice consultation in 2008, they stated that the ‘provision of non-surgical cosmetic procedures such as Botox® and dermal fillers, away from the perioral area, does not constitute the practice of dentistry’.
It should be noted however, that this doesn’t restrict you from carrying out these procedures as a dentist. A number of bodies such as GDPUK have since voiced concern over the practical implementation of the GDC’s position and the issue is heavily debated around the world, with many regulators struggling to decide a clear course of action to move forward with.
Holistic treatment plans
Despite the somewhat unclear guidance in this area, scores of dentists are training in and offering non-surgical injectables and other aesthetic treatments to their patients. The use of cosmetic injectables in this context can allow for the delivery of holistic treatment plans which encompass restoration and maintenance of the dentition and periodontium as well as enhancement of the surrounding soft tissues. This supports optimal treatment outcomes in the art of smile design, including rates of patient satisfaction.
Practicing dentists are experienced, medically trained, and already established in a clinical environment. This makes them perfectly placed to safely and competently offer non-surgical injectables to their patients once sufficiently trained and insured.
What do dentists say?
We asked Dr Zainab BDS MFDS RCSEd MJDF RCSEng, Aesthetic Dentist and Director of Harrow on the Hill Dental and Implant Practice, why she pursued aesthetic dentistry, and what advantages it brings to her practice.
“I pursued aesthetic dentistry to satisfy my love for beauty, sculpting, and detail and because of the immensely rewarding emotional impact of creating a smile. It quickly became a passion, and this combined with facial aesthetics means that I can expand my aesthetic eye to improve a smile as well as the rest of a face. The two fields marry very well together to provide two interlinked pathways through which to feel truly fulfilled.”
If you’re a dentist considering additional aesthetics training in order to enhance your portfolio and extend your patient offering to include cosmetic dentistry, it is vital you undertake thorough research to ensure you attend a reputable training academy.
The majority of reputable training academies will only accept qualified and practicing doctors, dentists, and nurses on to their courses and we advise prospective delegates to be wary of academies that don’t stipulate such restrictions. Remember, it is your responsibility as a dentist to ensure you work within your knowledge, skills, professional competence, and abilities. All practitioners are required to hold adequate indemnity insurance to protect both themselves and their patients.
Train with us
The Acquisition Aesthetics Advanced Course in Botox and Dermal Fillers allows you to acquire the knowledge and techniques behind key treatments that will specifically enhance your dental practice and treatment portfolio. You will also learn how to undertake a comprehensive collection of other popular aesthetics procedures such as mid and lower facial sculpting and contouring, profile balancing, and treatment for smokers’ lines.
All courses at Acquisition Aesthetics are carefully curated to provide delegates with robust theoretical study and comprehensive, anatomically-focused, hands-on practical training. We provide a very close degree of supervision to our delegates. This helps ensure you are ready to practice your newly-acquired skills upon graduation.
We endeavour to instil confidence and competence in each individual we train and provide life-long access to educational materials, mentoring, and support. Our academy is centred around the principles of excellence and professional development, and we are proud of the outstanding teaching of our team of industry leading trainers.
Reach out to our friendly team on firstname.lastname@example.org or call 020 3514 8757 to find out more about how we can fulfil your aesthetic training needs.
The Importance of Master Classes in Aesthetic Medicine
Aesthetic medicine is a booming industry, seeing a marked expansion of practitioner and client numbers year-on-year. In response to this recent growth—of which non-surgical procedures have played the major part—Health Education England (HEE) and the General Medical Council (GMC) published new guidelines in 2016 for all doctors engaged in cosmetic intervention. The Ofqual-approved Level 7 Certificate in Injectables for Aesthetic Medicine reflects the field’s concerted efforts to meet those standards; and while not a de jure requirement for practitioners, the Level 7 is increasingly treated (both by employers and clients) as the de facto one.
One would expect, then, that the Level 7 course offers everything the aspiring cosmetic practitioner need know. Certainly, top training firms like Acquisition Aesthetics provide excellent Level 7 tuition, covering every requirement under the new HEE/GMC guidelines; but in a theoretically and practically demanding field, there is always room for further elaboration, guidance and the honing of essential skills and techniques—especially for procedures that are more novel or of inherently greater risk. This is where the masterclass plays a key part in the development of practitioners (aspiring and current).
Take the example of Acquisition Aesthetics’ Lip Augmentation Masterclass. With guidance, delegates practice the many techniques of lip improvement: volume enhancement, border definition, tenting/vectoring techniques and more. The importance of the practitioner’s eye for beauty—incorporating ideas like the golden ratio and taking account of cultural trends and variations due to to age, gender and ethnicity—cannot be overstated. This aspect of practice receives relatively little emphasis on the standard Level 7 course, so our masterclass provides a much-needed dose of aesthetic knowledge. Good communication is key in delivering on client expectations, so delegates learn the ins and outs of conducting a focussed consultation. The examination process is broken down, step by step, versing delegates in a watertight, systematic approach to the assessment of client needs. Like any medical procedure, lip augmentation brings the possibility of complications. The masterclass covers important measures for avoiding such issues and for managing them when they do unfortunately arise. Practitioners who take this class are much better prepared than otherwise to meet the challenges of lip augmentation with confidence from the get-go.
Acquisition Aesthetics’ Tear Trough Masterclass is similarly worthwhile, supplying detailed knowledge in the relevant anatomy and in the science of dermal fillers. Delegates enjoy guided practice in standard techniques and learn Acquisition Aesthetics’ signature approach to tear trough correction. Matters of patient consent are thoroughly considered, and practitioners are taught how best to put together a bespoke treatment plan to ensure client satisfaction. As in our Lip Augmentation Masterclass, treatment-specific training in the avoidance and management of complications is included.
The topic of medical complications is itself so broad and important as to merit its own dedicated course. Acquisition Aesthetics’ Complications Masterclass covers in detail the clinical anatomy of the face and includes complications-avoidance techniques that draw on the pharmacokinetics and biochemistry of toxin and filler products. The earlier a toxin/filler related difficulty is recognised and diagnosed, the better; delegates are taught to spot and verify the first signs of medical complication—a vital element in harm reduction. A host of symptom management techniques are learnt. Just as important, client management (i.e. communication, documentation, consent, follow-up) is covered in depth. And while client well-being is always the first concern, our masterclass also gives crucial insight into matters of legal protection for the delegate’s professional registration and practice.
An important feature common to all these masterclasses is the immediate access they give trainees to a wealth of medical expertise. While this is apparent throughout each session, it also makes itself felt through our excellent after service. Trainees enjoy continued mentoring support from expert trainers as and when required, gain access to our graduate forum and receive exclusive updates and information via email. Refresher courses are also available at a discount to masterclass graduates.
Old hands and novices alike will find our masterclasses an edifying, empowering and enriching experience. There is no doubting their place on the learning curve of the aesthetic practitioner.
Level 7 Certificate - why do it with us?
The Level 7 Certificate in Injectables for Aesthetic Medicine is the qualification that sets the industry standard of training for practitioners of non-surgical aesthetics. If you’re a current or aspiring practitioner looking to attain a credible and recognised qualification then the Level 7 Certificate should be on your radar - but why do it with us?
Acquisition Aesthetics are amongst a number of training academies that offer this qualification to interested delegates, but there are many reasons why we believe our academy to be the best provider to meet your training requirements.
Level 7 delegates are assigned a personal mentor and tutor who will be available for discussion and support throughout the certificate. All of our mentors are surgeons and aesthetic experts, from a range of backgrounds such as plastic surgery and maxillofacial surgery.
In order to meet Health Education England’s training requirements, Level 7 delegates must observe and undertake 40 botulinum toxin and dermal filler procedures (20 performed under supervision, 20 observed.) Acquisition Aesthetics provide a full cohort of live models at each mentoring session for our delegates to practice their injecting techniques on, under direct and close supervision from our expert team of mentors. All models have been deemed to be appropriate for clinical treatment and you will gain experience in the aesthetic consultation, consent, clinical photography and medical documentation keeping for each model.
We provide a comprehensive package of theoretical training via e-modules. The modules have been developed by Acquisition Aesthetics with blended input from plastic surgeons, maxillofacial surgeons, dermatologists, and dental surgeons - fully satisfying the criteria stipulated by the new Health Education England Government Guidelines.
Our academy is proud to host an inspiring team of award-winning aesthetics trainers, hailing from a variety of expert fields including dental surgery, plastic surgery, and maxillofacial surgery. Our directors are current and registered surgeons, working within the NHS alongside their leadership roles with the academy.
Top of the range injectable products
Level 7 delegates will have the opportunity to train with the best Botox® and dermal filler products available on the market, learning the theory and guidance behind product usage, as well as the practical dosing, reconstitution, and injecting techniques for individual patient application.
Commencing your practice in aesthetics requires more than just your Level 7 certificate! New aestheticians need products, insurance, equipment and more. Training with Acquisition Aesthetics allows those undertaking the Level 7 qualification to access industry experts and discounts within the aesthetics arena.
Acquisition Aesthetics delegates benefit from ongoing guidance and mentorship from our team, as well as lifelong access to a broad range of educational materials and videos. We also have a thriving online community where our delegates can ask any queries of their mentors, as well as crowd-source ideas and guidance from the large cohort of like-minded peers that have graduated with Acquisition Aesthetics before them.
OSCE Preparation Session
We provide all our Level 7 delegates with the opportunity to attend an OSCE preparation session, in advance of their final exam, in order to ensure they are as ready as possible to undertake the assessment.
Acquiring the Level 7 Certificate in Injectables for Aesthetic Medicine allows active and prospective aesthetics practitioners to future-proof their training against any upcoming regulatory developments in the industry, as well as meeting the current industry standard set by the Joint Council for Cosmetic Practitioners and Health Education England.
To train with Acquisition aesthetics, email email@example.com, or call 020 3514 8757 to speak to our Level 7 Coordinator. We also provide a number of other courses, which you can view here, alongside our focused Masterclasses in Complications Management, Lip Augmentation, and Tear Troughs.
Read more about what you really need to know about the Level 7 Certificate.
Level 7 Certificate - what do you really need to know?
The Level 7 Certificate in Injectables for Aesthetic Medicine is a qualification that was devised in order to standardise the quality and content of the training available to practitioners of non-surgical aesthetics procedures.
This certificate is provided through awarding body Industry Qualifications and allows practitioners to meet Health Education England’s (HEE) 2016 Qualification Requirements for Delivery of Cosmetic Procedures. Training is open to qualified doctors, dentists, nurses, and pharmacists who are registered with the GMC/GDC/NMC/GPhC.
Tighter general regulations on non-surgical interventions were implemented after a report by Health Education England (HEE) outlined the required levels of competence for all treatments in the industry. A regulatory framework was created collaboratively between The British College of Aesthetic Medicine (BCAM), the British Association of Cosmetic Nurses (BACN), the British Association of Dermatologists (BAD), the British Association of Aesthetic Surgeons (BAAPS) and the British Association of Plastic, Reconstructive and Aesthetic Surgeons(BAPRAS), which is enforced and overseen by two independent bodies, the Joint Council for Cosmetic Practitioners (JCCP) and the Cosmetic Practitioners’ Standards Authority (CPSA.)
This means that there are more stringent general regulations in place, limiting those who are able to satisfy the necessary standards for practice to those who are suitably qualified, and thereby increasing the safety of patients.
In the future, these regulations will become even more robust. It’s likely to become a requirement that all practitioners have attained a sufficient level of training. The JCCP hold an official central register of suitably qualified practitioners so, currently, the standard is set at the Level 7 Certificate in Injectables for Aesthetic Medicine. By undertaking this qualification you are ‘future-proofing’ your training and practice and ensuring you will be ahead of the curve when it comes to meeting the developing safe practice regulations of the industry.
The Level 7 qualification will provide delegates with a postgraduate level of understanding of a number of key areas within non-surgical aesthetics, such as the anatomy and function of the skin and dermatological indications and contraindications. You will also learn how to competently undertake an effective consultation with your patients, and gain a deeper understanding and competence around injection techniques and complication management when working with toxin and dermal fillers.
Level 7 Structure
With Acquisition Aesthetics, the Level 7 Certificate comprises 4 stages, and can take up to 2 years to complete, depending on the availability and commitments of individual delegates. There is some flexibility in how stages 1 – 3 of the certificate can be completed and, as the certificate was developed to be undertaken by existing medical professionals, the programme of study is designed to fit around a busy life and clinical schedule. As a Level 7 delegate, you will be appointed an expert aesthetics mentor to personally support you through the qualification.
Stage 1 – E-Learning modules
Candidates are given access to online E-learning modules designed to give all Level 7 Certificate delegates a comprehensive background into Aesthetic Medicine.
Modules have been developed by Acquisition Aesthetics with blended input from plastic surgeons, maxillofacial surgeons, dermatologists, and dental surgeons - fully satisfying the criteria stipulated by the new Health Education England Government Guidelines.
In addition to the online E-learning modules, candidates will be supplied with extra learning material and literature to aid with answering the externally set coursework, comprising 34 short answer questions (SAQs).
These SAQs will be marked internally and moderated by Industry Qualifications with the candidate’s portfolio (supplied by Acquisition Aesthetics).
Stage 2 – Foundation Course in Toxin and Dermal Fillers
This one-day, hands-on Foundation course consists of an overview of the 8 e-modules covered in Stage One of the Level 7 Certificate, as well as information on how to set up a successful business.
The course includes practical exposure in small, focused training groups on real-life models, with the common procedures in toxin and dermal fillers covered.
Delegates receive access to online resources with learning materials and training videos.
Upon course completion, graduates can start practicing injectable procedures independently (after acquiring insurance).
Stage 3 – Mentoring Sessions
This stage of the Level 7 Certificate is designed to meet the Health Education England guidelines for practical experience.
Level 7 students must observe and perform a total of 40 botulinum toxin and dermal fillers procedures (20 observed, 20 performed under supervision.)
Our mentoring sessions allow delegates to undertake consultations and treat live patients under guidance from their mentor.
On an Acquisition Aesthetics mentoring session, a delegate can expect to be led through an aesthetic consultation and the consenting process, and observe or perform treatments under supervision.
Delegates will achieve a combination of up to 10 observed/supervised performed treatments per session in small, focused mentoring groups with expert feedback.
Stage 4 – Final OSCE Examination
The final assessment comprises 34 short answer questions (externally set) and the Objective Structured Clinical Examination (OSCE).
Upon passing the assessment, which will ensure your competency and safety for botulinum toxin and dermal filler injectable treatments, you will be issued with a Level 7 Certificate, regulated by Industry Qualifications.
If you do not pass the assessment, Acquisition Aesthetics allows candidates the opportunity to re-take the specific failed component(s) of the assessment again, without incurring additional charges.
If you’re interested in undertaking the Level 7 Certificate in Injectables for Aesthetic Medicine with us, you can view more information here. We provide a number of Level 7 Certificate training packages including our Enhanced Package, which comprises additional access to our Advanced Course in Toxin and Dermal Fillers and our Lip Augmentation Masterclass alongside the full Level 7 provision.
If you have any queries, please email firstname.lastname@example.org or call 020 3514 8757 to have a conversation with our Level 7 Coordinator.
Read more about Acquisition Aesthetics and why ours is the ideal academy with whom to complete your certificate.
Azzalure® – what’s the story?
One of the most popular of all non-surgical procedures in the UK is the treatment to target wrinkles and frown lines. Worldwide, scores of patients are requesting this procedure and the market for anti-wrinkle treatment is set to register 8425 Million USD by 2025.
Botulinum toxin has been used aesthetically to treat wrinkles and frown lines since its approval by the Food and Drug Administration (FDA) in 2002 for use in the glabellar region (between the eyebrows), and in 2013 for lateral canthal lines (crow’s feet). The predominant product in the market carries the now well-known brand name Botox®, a product produced by Allergan. Whilst Botox® somewhat dominates this field; industry giant Galderma also has a popular botulinum toxin product named Azzalure®, so the question is; what’s the story?
Mode of Action
Botulinum Neurotoxin is a toxin produced by the bacterium Clostridium Botulinum. Though there are numerous types, Type A is the only kind licensed and used in aesthetics as it has the longest duration. The application of botulinum toxin in aesthetics is as an acetylcholine inhibitor at the junction between the nerves and muscles, where it binds to nerve terminals. Blocking the release of acetylcholine prevents the muscle in the area from contracting, resulting in a temporarily improved appearance of frown lines and wrinkles.
The mode of action was first discovered in 1949 by Dr. Burgen of the UK, but it wasn’t until the 1980’s that the first European botulinum neurotoxin was created. Developed by ophthalmologists in Porton Down - it was initially approved for numerous ophthalmology indications, such as blepharospasm and strabismus.
Azzalure® is a European botulinum neurotoxin type A - a purified complex derived from Dysport® and is licensed exclusively for aesthetic use. Dysport® has now had several decades of wide use for both therapeutic and aesthetic applications. The pair are collectively known as BoNT-A® and measured using Speywood Units. Like all other aesthetics applicated toxins, Azzalure® is a botulinum neurotoxin type A - the longest-lasting serotype.
All published writings on Azzalure® advise on the importance of reconstitution and injecting technique alongside sufficient practitioner experience for successful administration of this product, and ideal patient outcomes. BoNT-A® preparations have a different formulation to Botox® as well as different stabilisation and purifying methods, resulting in an entirely individual biological and chemical composition. This means that clinical guidelines for the safe use of Azzalure® are not interchangeable with that of Botox® and it is imperative individual practitioners take responsibility to acquire the knowledge and skills to inject their chosen product as required, from a reputable training academy offering robust practical training.
The maximum licensed dose for treatment with BoNT-A (s.U) in the glabellar region is 50 s.U spread evenly across 5 injection sites in the corrugator and procerus muscles (Figure 1). For lateral canthal lines, the approved maximum dose is 30-60 s.U spread across 6 injection sites in the orbicularis oculi muscles, 3 per side. Below is a further example of altered dosing used for the Crows feet or lateral canthal lines (Figure 2).
Azzalure® has been stringently tested in numerous studies over many years and results indicate that this is a well-tolerated product, with high efficacy levels and a low-risk profile with use in the licensed areas.
Research finds that patients have reported high satisfaction with the results of anti-wrinkle treatment using Azzalure®, which reliably present between an average of 3 days and 1 week. Patients typically wish to seek their next injection after around 3-4 months. It has be
en found that efficacy does not diminish with repeated treatments and conversely that there is no cumulative effect.
The product is also popular among practitioners who find it enjoyable to work with. Dr. Pamela Benito, an Advanced Aesthetics Doctor reports, "I have been using Azzalure for years - I believe it is more ‘pure’ than other botulinum toxin products on the market and it gives amazing results, sometimes even needing fewer injection sites due to a larger spread. My patients also love it because it has a quicker onset of action and longer-lasting results!"
Samantha Gustard, an aesthetics nurse and independent nurse prescriber said, ‘I have used Azzalure® for 7 years and always found it easy to use. The dosing is straight forward - it comes with its own syringe that aids reconstitution. The product is very effective with good longevity. It is also a very cost-effective treatment to offer as a practitioner.’
Prescription Only Medicine (POM)
Botulinum toxin is a Prescription Only Medicine (POM) meaning its use is subject to stringent regulation. It should only be accessed and prescribed by a suitably qualified professional with a prescribing license, after a face to face consultation with the patient. If a non-prescribing practitioner is planning to administer botulinum toxin they must have a licensed prescriber on board who conducts their patient consultations and prescribes the product.
Train With Us
Acquisition Aesthetics trains doctors, dentists, and nurses in a broad cohort of injecting techniques, ranging from foundation to advanced and beyond. Our training includes hands-on practical experience of injecting Azzalure® on live models, alongside training on dermal filler handling and technique. We train in small group sizes of only 4 delegates to optimise learning and endeavour to arrange a wide variety of aesthetic procedures for our delegates to undertake, with close supervision from our expert team of industry-leading practitioners. We provide all our delegates with comprehensive theoretical training alongside lifelong access to an extensive collection of learning materials and instructional videos.
If you’d like to launch or develop your career in aesthetic medicine, click here to review our courses.
If you have any questions, our friendly team is available on 020 3514 8757 or email email@example.com.
Can you exercise after Botox®?
As a nation, lots of us are keen on regular exercise in order to feel healthier, stronger, and more energised. We might take Sunday yoga classes, lift weights at home - or even go for a run on our lunch breaks from the office. Dubbed the 'lunchtime facelift', Botox® as a non-surgical aesthetic procedure is also an increasingly popular way to utilise a lunch hour, with many numbers of patients requesting this treatment across the UK. But are the two compatible and can you exercise after Botox®?
Botulinum toxin, commonly known by brand name Botox® is a neurotoxin that works by blocking the release of a chemical messenger called acetylcholine. The resulting effect is the relaxation or temporary paralysis of local muscles. The reduced muscle movement of the face lessens the appearance and development of lines and wrinkles in the overlying skin, creating a fresher and more youthful appearance. Outcomes are variable from person to person but the results can generally be expected to last around 3-6 months.
Due to the scientific and technological advancements within the aesthetics industry and the quality, safety, and efficacy of products used for anti-wrinkle treatments, the procedure incurs minimal downtime and patients can more or less carry on their day as usual.
Patients are advised to avoid pressure on or rubbing of the injected area. It is also recommended that clients do not lie down flat for at least 4 hours after treatment. This is because botulinum toxin can take a little while to ‘settle’ and this will prevent the product from migrating to other areas of the face. This is a rare but possible side effect of treatment.
It is also recommended that patients avoid exposure to excessive heat, such as hot showers or sunbeds. Clients are also advised to refrain from alcohol consumption for at least 24 hours after treatment to help mitigate against severe bruising at the treatment site.
So can you exercise after Botox®?
One of the most common queries from patients receiving anti-wrinkle treatment is whether they can exercise after their procedure. It is recommended that exercise is avoided for at least 24 hours post-treatment as strenuous movement can contribute to the possibility of the product moving to other areas of the face and also increases the risk of bruising. Strenuous forms of exercise inevitably raise blood pressure which puts greater stress on the small blood vessels in the face, which may have suffered some insult during the procedure. These vessels are therefore more vulnerable to bleeding under the increased pressures created through exercise and other forms of exertion, such as heavy lifting.
Additionally, some clinicians advocate that the more sedate exercise practices like yoga should also be avoided in this 24-hour window due to the many inverted poses and time spent prone.
Facial (only) movements
It is interesting to note, however, that a recent study has shown that simple facial (only) exercises immediately following treatment can, in fact, speed up the results, which are normally visible within 3-4 days. The research team found that those who carried out facial exercises for the 4 hours after their procedure achieved visible results one day sooner than those who did not. This may be helpful for people who are receiving treatment specifically ahead of an important event or social occasion and are concerned about the treatment taking effect in time.
Exercise is of course generally encouraged as part of a healthy lifestyle and aesthetic treatments should not impact long term exercise regimens or levels of activity. Patients should not be deterred from making the healthiest choices for their lifestyle due to aesthetic procedures.
Do your research
If you’re considering an anti-wrinkle treatment it is imperative that you conduct careful research to ensure you are being injected by a qualified and experienced aesthetician who can advise you on the most appropriate aftercare regimen to ensure your safety and help you achieve optimal results.
A full consultation should be carried out and you should have the opportunity to ask any questions you may have and clarify what you are hoping to achieve from your treatment. Always ensure you are fully consented before your procedure. This is the sole responsibility of the clinician performing the treatment and a principle of practice that defines a regulated and compliant injector.
Be a cosmetic model
Acquisition Aesthetics offer a range of treatments including anti-wrinkle injections to patients who attend their training courses as cosmetic models. For more information visit our model site here, call 020 3514 8757, or email firstname.lastname@example.org.
Tear Trough Masterclass Launched by Acquisition Aesthetics!
In the world of aesthetics, just like any other industry, things can fall in and out of favour with surprising regularity. Tear trough rejuvenation as an aesthetic treatment, however, has been in ever-increasing demand since the turn of the century, when the first well-publicised application of this non-surgical technique was used by oculoplastic surgeon Dr. Malhotra. As a key component of facial attractiveness and ageing, the appearance of the periorbital area has a significant impact on how individuals perceive themselves and others, and it would appear there is no shortage of patients looking for treatment to remedy their concerns.
What is tear trough deformity?
Tear trough deformity or prominence is categorised by the appearance of dark under-eye circles, and a deep ‘hollowing’ under the eye that is virtually impossible to effectively conceal with make-up. This can be exacerbated by a hereditary disposition and as a result of the natural ageing process of the face. Over time, anterior displacement of infraorbital fat and a general loss of volume in the face can contribute to this presentation, alongside thinning of the tissues, loss of skin elasticity, and reduced osseous support. Hyperpigmentation of the area can also add to the illusion of depth. The resulting impact creates a tired and aged expression.
Non-surgical tear trough correction involves very precise and controlled administration of dermal filler into numerous aspects of the under-eye region, helping to smooth the transition between the lower eyelid and upper cheek – a result considered aesthetically favourable.
Often thought to be one of the most difficult (and potentially dangerous) places to inject, there are various essential considerations for practitioners conducting this procedure, including confidence in periocular anatomy and careful selection of appropriate filler for each individual, based on patient presentation and skin thickness. It is also vital that a broad cohort of injecting techniques is fully understood and expertly utilised in order to achieve the most effective and natural result.
Risks & complications
The most common minor issues with this procedure include lumps, hypersensitivity reactions, and the Tyndall effect, but other possible complications can be much more serious. Tissue necrosis can occur if filler is injected into a vessel, and damage to neurovascular bundles in this area (often aptly referred to as ‘The Danger Zone’) can lead disastrously to central renal artery occlusion (CRAO), resulting in permanent blindness.
Due to the inherent risks of any surgical or non-surgical aesthetic procedure, but especially when considering the complex anatomical nature of the periorbital area – tear trough rejuvenation is a procedure that should only be carried out by extensively qualified and highly experienced practitioners who have undertaken the necessary training with a reputable provider.
There is a significant tendency towards anxiety amongst injectors and trepidation amongst clients in relation to this treatment – and rightly so. Due to the inherent risks involved, the technique should only be performed by capable hands and following a thorough consenting process. The injector should be able to demonstrate an excellent working knowledge of facial anatomy and the management of serious complications associated with dermal filer use.
As a training academy, we pride ourselves on our responsiveness to delegate need. We received an overwhelming number of requests from both new and existing delegates for focused training in the art of tear trough rejuvenation. As such, we have worked hard to develop our long-anticipated Tear Trough Masterclass, the only course of its kind in the UK. With just 8 delegate spaces, a spot on this bespoke Masterclass will give you access to our expert trainers covering anatomy, diagnosis, causes, associated risks, and treatment of tear troughs. Launching in February in Newcastle, with a London course following in March – our expert faculty, led by Dr Elle Reid are looking forward to sharing the secrets to mastering this highly complicated, yet highly coveted procedure.
We have a number of other Masterclasses available including a Lip Augmentation Masterclass and a Complications Masterclass. Attending these intensive, focused courses is an excellent way to identify yourself as an advanced injector within the industry and boost your aesthetics practice.
Email email@example.com, or call 020 3514 8757 to book your space or discuss any queries with our friendly team.
Restylane™ – The ultimate treatment portfolio
When considering non-surgical aesthetics, the Restylane™ product range is well recognised as an industry heavyweight. Promising to restore, refresh, and enhance - and backed by decades of scientific research and robust clinical trials - the range delivers. Designed and created by trusted industry giant Galderma, Restylane™ offers an all-encompassing treatment portfolio for a wide variety of client needs.
Pioneered in late 1980’s Sweden and developed throughout the decades that followed, Restylane™ was the world’s first stabilised non-animal Hyaluronic Acid (HA) filler - immediately catapulting it leagues ahead of competitors in the market. A product range was born and the portfolio has continued to expand over successive years; keeping up with client demand for excellence and retaining its firm position as industry forerunner.
Hyaluronic Acid is a tissue-supporting sugar molecule that naturally occurs within our bodies. It provides the skin with hydration and structure, both of which reduce over time as a result of the natural ageing process. The initial and enduring goal of the Restylane™ range is to effectively deliver a pure and stable gel form of HA to the skin, restoring moisture and lift where needed, to promote a youthful complexion. As such, Galderma has conducted multiple randomised clinical trials over the years, setting out to determine a number of important factors; namely the safety, efficacy, predictability, and usability of Restylane™.
The results of these studies have conclusively identified Restylane as the ‘gold standard’ of HA fillers, with proven predictability and lasting effect across a wide variety of skin types. Over 2000 patients took part in a study lasting up to 36 months, which showed a GAIS (Global Aesthetic Improvement Scale) improvement in 90-100% of patients after the initial 2 weeks and that, with two successive lower volume retreatments, visible aesthetic results lasted up to 36 months in 100% of patients. All products were found to be well tolerated by a broad range of patients, with very few adverse events throughout the duration of the study.
The Restylane™ range comprises two patented complementary technologies NASHA™ and OBT™, which together utilise a variety of gel textures and particle sizes to provide a full spectrum of treatment solutions. Non-Animal Stabilised Hyaluronic Acid (NASHA™) technology creates firm gels of higher rheology classification that can be used for volumisation and precise results, with ‘pronounced lift and targeted product integration.’ This technology works by utilising the natural connections or ‘cross-links’ of HA molecules to support product rheology and the ability to create impactful volumisation and lift. Optimal Balance Technology (OBT™) offers a softer gel texture with varying degrees of crosslinking and ‘distributed product integration’ - allowing for a smooth, even distribution in the skin and a softer, natural-looking result. For both ranges, product composition is carefully curated to be as pure as possible, minimising immunogenic reactions.
The broad capabilities of such an expansive portfolio allows Restylane™ to meet the many and diverse needs of patients. Galderma has categorised the products into groups indicating their primary application – ‘Restore’, ‘Enhance’, or ‘Refresh’. This allows the practitioner to develop full and holistic treatment plans for clients using solely the Restylane™ range, addressing every aspect of a client’s needs from structural restoration to feature enhancement and skin hydration.
Patient satisfaction with Restylane™ based treatments is found to be high the world over, with the range available in over 80 countries and accounting for more than 30 million administered injections.
One patient was quoted as saying, ‘I can’t describe in a single word how I feel after treatment, but confident is one, it’s magical, it’s great, it’s a great product.’ Another commented, ‘I notice a real change in my facial features – my cheekbones, my chin, my lips… it’s a real confidence boost.’
Sofia, 39 was treated using Restylane Lyft™, Restylane Defyne™, and Restylane Kysse™. She said of her treatment, ‘I look less tired, irritated, and angry. I love it.’ The areas treated were the chin, cheekbones, lips, smile lines, and marionette lines.
Images courtesy of Restylane™ and Galderma
Dr Selina Ahmed, a London based Advanced Aesthetic Doctor and Lead Trainer at Acquisition Aesthetics, reported - ‘Restylane™ offers a wide range of fillers, each varying in viscosity. For example, you can use Lyft™ to sculpt and contour, Volyme™ to volumise, Refyne™ to reduce the appearance of lines and wrinkles, and Skinboosters™ to improve the surface texture and hydration of the skin. Every patient is different, and choosing the Restylane range guarantees there will be something for everyone.’
Whilst there are a number of new and evolving aesthetics brands on the market, it is clear that Restylane™ continues to lead the fray when it comes to providing safe, effective, and versatile solutions to a diverse demographic of patients seeking non-surgical treatments for a broad range of cosmetic concerns. As science and technology applications within the industry continue to advance, the faculty at Acquisition Aesthetics anticipate the release of subsequent exciting and clinically robust product solutions from Galderma!
Botulinum toxin – How young is too young?
Most industries have to wade through the waters of controversy at one time or another, none more so than those connected with health, or pharmaceuticals, especially when the subject is intertwined with celebrity culture. In this regard therefore, the aesthetics industry is often under scrutiny, both in terms of its practices and its practitioners, and especially when considering the use of botulinum toxin.
With non-invasive cosmetic procedures generating $16.7billion per annum; the aesthetics industry is booming and is very much at the forefront of the public’s awareness. Naturally therefore, various topical issues relating to aesthetics are frequently being discussed both within the industry itself, and in the news or media. One such issue currently under the microscope is that of age and the administering of botulinum toxin treatments.
Tighter general regulations on non-surgical interventions were implemented in the industry following the 2013 PIP breast implant scandal, after a report by Health Education England (HEE) outlined the required levels of competence for all treatments in the industry. A regulatory framework was created collaboratively between The British College of Aesthetic Medicine (BCAM), the British Association of Cosmetic Nurses (BACN), the British Association of Dermatologists (BAD), the British Association of Aesthetic Surgeons (BAAPS) and the British Association of Plastic, Reconstructive and Aesthetic Surgeons(BAPRAS), which is enforced and overseen by two independent bodies, the Joint Council for Cosmetic Practitioners (JCCP) and the Cosmetic Practitioners’ Standards Authority (CPSA.) All of this means that there are more stringent general regulations in place, limiting those who are able to satisfy the necessary standards for practice to those who are suitably qualified, and thereby increasing the safety of patients.
Other groups and agencies are in place to help ensure the safety and wellbeing of patients in respect of botulinum toxin, as well as how information is delivered to the public. The Medicines and Healthcare products Regulatory Authority (MHRA) is a Government agency responsible for the licensing of medicines. They ensure that medicines and medical devices work, and are acceptably safe. They have produced the ‘Blue Guide – Advertising and Promotion of Medicines in the UK’ in order to ensure medicines are not ‘treated as an ordinary general commodity’ due to the potential associated adverse effects. The work of the MHRA is supported by the UK Code of Non-Branded Advertising and Direct and Promotional Marketing (CAP Code), which outlines the advertising rules for marketing communications. These rules are then enforced by the Advertising Standards Authority (ASA), the UK’s independent advertising regulator. These groups may be involved in the crackdown on inappropriate advertising of toxin treatments on social media and other online platforms, for instance. Such advertising can arguably encourage young people to seek out these treatments which is considered irresponsible and unethical.
Prescription Only Medicine (POM)
Botulinum toxin, commonly known under the brand names of Botox®, Azzalure®, and Bocouture®, is a Prescription Only Medicine (POM) and as per the aforementioned CAP Code and the Human Medicines Regulations 2012 - it is an offence to promote it to the public. This means that the decision to provide toxin treatment is a medical one requiring a prescription from a qualified healthcare professional after they've deemed it clinically indicated from a face to face consultation.
In terms of the undeniable responsibility of the prescribers, the General Medical Council (GMC) states, “You must ask the patient why they would like to have the intervention and the outcome they hope for, before assessing whether the intervention is appropriate and likely to meet their needs.” It goes on to say, “If you believe the intervention is unlikely to deliver the desired outcome or to be of overall benefit to the patient, you must discuss this with the patient and explain your reasoning. If, after discussion, you still believe the intervention will not be of benefit to the patient, you must not provide it… when you discuss interventions and options with a patient, you must consider their vulnerabilities and psychological needs.” This makes it very clear that it is the responsibility of each individual practitioner to assess a patient’s motivation for botulinum toxin treatment, alongside their suitability and the outcome that is to be reasonably anticipated. Naturally, younger individuals are considered more ‘psychologically vulnerable’ and this should be appreciated by any attending practitioner.
Beyond the requirement of a prescriber’s authorisation, however, there is no overarching restriction on the provision of toxin treatments in terms of a patient’s age. Currently in the UK therefore, there are no legal age restrictions on receiving anti-wrinkle treatments with products such as Botox® or Azzalure® - meaning in theory, a patient of any age can walk into a clinic and, if the clinician is prepared to undertake the procedure, have these treatments performed. Although the manufacturers generally stipulate ‘use is not recommended in individuals under 18 years of age’, the ultimate decision to treat lies with the prescriber. This decision should be underpinned by a clinical indication that demonstrates treatment to be in the patient’s ‘best interests’ but in the current climate of overwhelming commercial demand driven by the power of social media amongst other environmental forces, decisions may be contaminated by other agendas…
In the press
One recent article looked at the possible dangers of this largely unregulated area of the market and the ease with which teenagers and young people are able to access toxin treatment, especially when considering the apparent rise in self-esteem issues among this demographic. The author posed as an 18-year-old wanting botulinum toxin treatment, visiting a number of clinics to see if anyone questioned or challenged her age or motives, and the mixed results led on to a discussion on the responsibility of clinics and practitioners to ensure treatments are reasonable and age-appropriate.
Also worth noting is the rise in popularity of ‘Baby Botox’ treatments - smaller doses of toxin, administered more regularly, and advertised as being more precisely injected in order to produce a natural and subtle result. The potential danger here is that the provision of this treatment, and even the term that has been coined for it, may trivialise this procedure and implies the treatment is somehow less of a commitment than the more common higher dose of Botox®. It is also promoted as a preventative treatment, targeted at patients in their twenties. As one plastic surgeon was quoted in an article, “’Baby Botox’ is designed for patients who are on the younger end of the spectrum of Botox® users who wish to prevent the formation of wrinkles." The availability of this treatment is likely to contribute to younger patients seeking treatment, who may feel this is something they need to have in order to avoid wrinkles as they age.
Current industry standards
In another recent article by allure magazine, several aesthetic surgeons were asked for their practice when considering age and most said it depended entirely on how the patient presented. Commonly they reported not treating anyone under the age of 25, though they did add that this is primarily because there normally isn’t a cosmetic need for anti-wrinkle toxin treatments before this age. A lot of practitioners interviewed said they would consider each patient as an individual and treat them on a case by case basis, but would not treat a patient asking for it if they ‘didn’t need it’; which is reassuring and in line with the guidance. Generally speaking, most sensible practitioners concerned with best practice are calling for increased regulation of the industry in general and the topic of age restrictions is likely to be a natural extension of this; sure to be discussed at length during considerations by the regulators.
As ever, Acquisition Aesthetics advocates only the most ethical and responsible practice in cosmetic injectables. The academy only trains fully registered healthcare professionals and as such, every delegate understands the imperative need for obtaining fully informed patient consent before conducting toxin treatments. Acquisition Aesthetics always endeavour to reinforce their values in all delegates, providing robust theoretical knowledge on every course, alongside comprehensive hands-on practical training, with the aim of producing ethical, competent and confident aesthetic practitioners.
If you are interested in training with us, we would love to see you on one of our courses. Call our friendly team on 020 3389 5611 or email firstname.lastname@example.org for more information.
LIP AUGMENTATION – HOW PERFECTING THIS TECHNIQUE CAN ACCELERATE YOUR AESTHETIC PRACTICE
When it comes to facial aesthetics, it’s no secret that the industry is booming. The UK non-surgical cosmetic market is currently estimated to be worth £2.75bn and is expected to continue rising, year on year. Lip augmentation procedures are truly the ‘it’ treatment, especially within the millennial market. Ever-increasing numbers of patients are favouring this particular enhancement whether for subtle hydration and enhanced definition, or dramatic volumisation and pout transformation.
Lip Filler procedures were first conducted in the 19th Century and have been a staple of the non-surgical cosmetic industry ever since. Thankfully, the science, technique, and regulations of the 19th Century have evolved over the years! Liquid paraffin, silicone, and even beef collagen have had their time in the needle with varying degrees of failure – some catastrophic. Today, lips are treated with hyaluronic acid-based products which are naturally broken down by the body over time. This makes the treatments on offer today the safest and of the most sophisticated composition to date.
Whilst Lip Fillers have been popular ever since their invention, celebrity endorsement has had a huge impact on the rise in popularity of this procedure in more recent years; with the likes of Kylie Jenner and Megan Barton Hanson showcasing beautifully plumped pouts. The public often emulate the appearances of those in the media and there is no doubt that Lip Filler treatments have turned into a beauty trend of this decade – with a 70% rise in enquiries for this treatment within 24 hours of Kylie reporting she had them in 2015. ‘Love Island’ packages are now frequently available for patients, designed to help them achieve a look similar to their reality TV star idols, and the overall patient demographic is expanding to encompass both younger and older patients than have typically been seen in previous times.
Know Your Audience
Social media never sleeps and this has, of course, contributed to the exponential acceleration of this market. The public have limitless access to posts from clinics and practitioners from across the globe sharing their procedures and results; as well as those from patients. A hashtag starting ‘#lipfillers’ currently produces just shy of 138,000 posts on Instagram, the social media platform of choice. As an additional positive result of this wealth of instantly available information, the public have become a much more discerning crowd and can spot a ‘done’ lip in a heartbeat. Gone are the days of the infamous ‘trout pout’ being an acceptable treatment outcome; patients expect professional, confident execution of their chosen procedure and commonly desire much more natural results.
Know Your Technique
The high expectations of your potential patients is just one of the key reasons it is so important to be fully competent in Lip Augmentation before undertaking this procedure. Whilst it is now a very affordable and accessible treatment; it is a complex procedure, requiring a well developed aesthetic eye, and confidence in a number of key injection techniques. It is vital that aesthetic practitioners are able to conduct a focused patient consultation, and that they feel able to effectively deliver the treatment to produce the bespoke results expected from each procedure.
Perfect Your Execution
The Acquisition Aesthetics Lip Augmentation Masterclass will give delegates access to our signature lip technique; allowing injectors to acquire the secrets to natural-looking volume, beautiful definition, and how to achieve a soft and hydrated finish. They’ll learn how to create beautiful lips that work in harmony with the rest of the face – one of the keys to enhancing overall attractiveness. Our exclusive signature technique combines careful product selection with the layering of a number of advanced injection techniques; whilst tailoring injections to suit the unique needs of each client.
Embed Your Knowledge
We will teach you how to define the vermillion border, enhance the cupid’s bow, and assess the exact product volume needed for a perfect result. You will learn detailed lip anatomy, as well as the academics of lip augmentation; the ‘golden ratio’ and variations to consider relating to age, gender, and ethnicity. We also cover complications avoidance and management, such as bruising and necrosis; as well as guidance on the use of Hyalase.
Train With Us
Our Lip Augmentation Masterclass is a focused training experience designed to empower you to devise unique treatment plans and deliver beautiful customised outcomes to suit each individual. If you want to perfect your technique for beautiful results, we would be delighted to help you hone your craft.
To find out more information or to book a space on our Lip Augmentation Masterclass, please email email@example.com or call 020 3389 5611. You can also visit our website acquisitionaesthetics.co.uk.