Digital marketing for aesthetics – an online course

Our digital marketing course is the perfect complement to any of our practical training courses, allowing delegates to apply their newly acquired clinical skills to build a successful aesthetics business.

Book Digital marketing for aesthetics – an online course Now

£199.00 +VAT

This is an online course. Once you have completed your purchase of this course you will be able to create a new account where you will be able to access all of the online learning material.

Course Summary

This course is designed to help aestheticians transform their clinical skills into a lucrative and sustainable business in today’s competitive aesthetics industry. The online training programme navigates delegates through the key components of a successful digital marketing strategy including how to identify and capture your target audience, unlocking the secret to a winning social media strategy, website and search engine optimisation and how to interpret and utilise the KPIs and key metrics that define the world of online marketing.

Our digital marketing course is the perfect complement to any of our practical training courses, allowing delegates to apply their newly acquired clinical skills to build a successful aesthetics business. Delegates gain particular insights into consumer profiling and branding relating to aesthetic medicine, enabling them to compete with some of the most noteworthy names in the industry.

This is a purely online course allowing delegates to progress through the content at their own pace and in their own time

Frequently Asked Questions

What you will cover on this course

  • An introduction to digital marketing
  • Strategic positioning
  • Social media
  • Growth vs stamina
  • Other online tools
  • KPIs and metrics

What you will learn during this course

  • What digital marketing is, and what the core digital marketing channels are.
  • Key principles that should inform your marketing strategies, including push-pull marketing and the 5 Ps of marketing.
  • The importance of setting business goals, and how to create a strategy around your goals.
  • The importance of defining your target market, how to develop consumer profiles and how these profiles should influence your strategy.
  • How to use competitor and SWOT analyses.
  • The customer journey and how to use marketing to navigate prospects through to conversions.
  • Social media basics, including which platforms you should use, the four content pillars, and how to manage social media around other aspects of managing your business.
  • Key aspects of online branding and why brand coherence matters.
  • How to evaluate performance across your digital marketing activities, including recommended KPIs.

Would you like to know more?

If you would like to find out more about the Advanced Botox® and Dermal Fillers Course get in touch with us and our dedicated  team will get back to you.

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Including Level 7 and our masterclasses, excluding any packaged, bundle courses and existing bookings. Terms and Conditions apply.

Download Our Level 7 Prospectus

Find out more information regarding the Level 7 Diploma with a FREE download of our prospectus.