If you work in or operate an aesthetic clinic, you’ll know how crucial it is to keep up with ever-changing industry trends and adhere to patient demand. From anti-wrinkle treatments to medical-grade skincare, cosmetic clinics are offering more advanced procedures than ever, and competition is high.

One of the most highly requested treatments of the past year is IVNT (Intravenous Nutritional Therapy). Although this procedure was initially developed in the 1960s, innovations and patient demand have both grown steadily since then, making it the ideal addition to every aesthetic practice’s treatment list. In fact, it was recently named by Vogue as one of the top skincare treatments for 2023. Read on to discover why becoming an expert in this specialty is a great career move and the benefits you can expect to enjoy from undertaking IVNT training. 

What is IVNT?

Intravenous Nutritional Therapy (IVNT) is a medical procedure that delivers nutrients directly into a patient’s bloodstream through an IV. By bypassing the digestive system, this method allows the body to receive a higher concentration of nutrients than it would through oral intake or other routes of administration. IVNT may be used to provide nutrition for those who are unable to consume enough nutrients through their diet or who have a medical condition that makes it difficult for their body to absorb nutrients from food. It may also be used to treat malnourishment or to support healing and recovery from illness or surgery. 

In recent years, it has become extremely popular as a mainstream wellness treatment used to detoxify the body, boost hydration, increase energy levels, relieve jet lag and generally promote a greater sense of good health and well-being in patients. As such, the demand from patients is higher than ever.

IVNT is generally considered a safe and effective treatment for patients who need nutritional support. However, like any medical procedure, it carries certain risks and may not be suitable for all patients. It is important that aesthetic providers conduct a full medical and aesthetic consultation and assess each patient on an individual basis prior to approving them for therapy.

How can offering IVNT benefit your clinic?

From increased earning potential to opportunities for enhanced patient care, there are many reasons to undergo IVNT training and add the therapy to your clinic’s offering. These include:

1. Expand your patient base – As IVNT is largely viewed as a wellness treatment rather than an image-altering cosmetic procedure, it opens your clinic’s diary to an entirely new clientele.
2. A great add-on treatment – Existing patients who have never heard of the therapy but already attend your clinic for dermal filler or skincare treatments and have an interest in aesthetics are likely to respond well to your marketing efforts for your newest offering. By introducing a promotion or offer for your patients who haven’t yet tried the treatment, you can encourage interest in the treatment from patients who already trust you and have confidence in the services you provide.
3. Improve patient satisfaction – IVNT may help to improve the quality of life of patients experiencing symptoms such as fatigue, weakness, or weight loss as a result of malnutrition.
4. Position your business as a lifestyle clinic – IVNT is commonly used for the treatment of issues caused by one’s lifestyle, such as detoxing and jet lag. As such, marketing the therapy for these purposes can help you to enjoy repeat business from patients who wish to lead an all-around healthy lifestyle.
5. Boost your clinic’s earning potential – Of course, any in-demand treatment that you add to your practice’s treatment list will improve the earning potential of your practice and yourself as a business owner.

What does IVNT training involve?

Intravenous Nutritional Therapy training involves a combined learning programme that covers the indications for using IVNT, the types of nutrients that can be administered intravenously, as well as the proper technique for preparing and administering IVNT. More specifically, training typically includes the science of micronutrients, the history of IVNT and information on how to monitor and assess a patient’s treatment response and any potential complications or side effects that may arise.

Hands-on practice is a vital element of IVNT training, and delegates will typically observe the procedure being performed by an injectables trainer before having the opportunity to work with a live model to conduct a consultation and administer treatment. This interactive training method ensures that healthcare professionals are comfortable and proficient in the technique before accepting patients.

IVNT training is offered to medics, such as nurses, dentists or doctors, who are responsible for administering aesthetic treatments. Training may also be available to healthcare professionals, including paramedics and pharmacists, but these individuals will not have the same prescription privileges as more senior medical professionals. If you fall into one of these categories and would like to expand your training portfolio, IVNT training certainly has the potential to offer you exciting career progression and a significant return on your investment.