It’s beginning to look a lot like a hectic season for injectors! After two very unusual years for the industry due to the coronavirus pandemic, jam-packed diaries and bustling clinics are a welcome change for practitioners throughout the country.
So, how has your aesthetic clinic faired this December? If you’ve been too busy treating patients to step back and assess the numbers ahead of the holidays, you’re likely to be pleasantly surprised. In fact, Brits are expected to spend £3.1bn (or £58.80 a head) on pre-Christmas beauty treatments this year alone. Keep reading to find out how we predict your practice will benefit from this busy season, as well as our tips on best preparing your clinic for December and January bookings.
The demand for December aesthetic treatments
The aesthetics industry has grown significantly in recent years. This growth has been driven by several factors, including technological advances, increased awareness of the effectiveness of non-surgical injections and a growing desire amongst individuals to look and feel their best. Even this year, with the dramatic rise in inflation and the cost of living, people are choosing self-care treatments that make them feel good over more costly luxuries, such as new cars or holidays abroad.
No time is the demand more prevalent, though, than patients booking festive their glow-ups. There are several major reasons for this, including:
- With so many people focused on celebrating and socialising with family and friends, they want to look their best and may be more likely to invest in beauty treatments to enhance their appearance.
- People tend to have more leisure time over the holiday season and, as such, may be able to schedule appointments they might not have time for during the rest of the year. It’s also a time when people may be more likely to receive gift vouchers for cosmetic treatments.
- The winter months can be harsher on our complexions, so many individuals are more inclined to treat themselves to procedures that can rejuvenate their skin.
With that being said, it’s worth noting that the demand for beauty treatments can vary from year to year and from region to region, so it’s unwise to make assumptions about the overall sales of aesthetic clinics during the month of December. It’s always a good idea to track your sales data and analyse trends to determine which times of year are the busiest for you and adapt your offering accordingly.
Maximise your festive bookings
Your Christmas marketing strategy should begin well in advance of December. If you didn’t manage to create a plan for 2022, aim to build in time to do so in early autumn next year. Marketing your clinic ahead of the festive season can be hugely beneficial for attracting new patients and bringing you a high return on investment, so don’t be afraid to outsource marketing support to professionals if you have the budget and feel that it will make your life easier.
Plan ahead for the New Year
Whilst your aesthetic clinic may experience a significant spike in bookings in the run-up to Christmas, consumers are, by and large, much more cautious with their spending habits in January. Still, the aesthetics industry can be considered an exception to the rule, with many individuals adopting the ‘New Year, New You’ mantra and keen to better themselves physically and mentally.
This makes January a prime opportunity for your aesthetic clinic, so it’s important not to grind your marketing efforts to a halt at the end of the festive season. The beginning of the year is the perfect time to reward your loyal patients with your most impressive offers and promotions. It is also an excellent opportunity for your aesthetic clinic and in-house team to assess the year that was and your goals for the next 12 months.
The best way to set yourself up for year-round success
If you’re a doctor, dentist or nurse, you have the tremendous advantage of being an advanced medical professional. Whether you’re trained to a foundation level in aesthetic medicine or have also undergone more specialised courses, committing to being a lifelong learner is the most effective way to future-proof your career and keep your skills up to date. By regularly networking with like-minded healthcare professionals, you can also stay aligned with the best new industry trends and injection techniques.
Training with a reputable award-winning provider like Acquisition Aesthetics will set your aesthetic clinic apart from the competition. From specialist masterclasses to the renowned Level 7 Diploma in aesthetics, we have a course for practitioners at every career stage. If you’d like to learn more about the further training we offer, you can visit our website or speak to our team by calling 0203 514 8757 or emailing contact@acquisitionaesthetics.co.uk.
